What is Anchor Text & How Do I Use It?

12 August, 2009 | Roy Zeagler | No Comment

So I wrote a post earlier this week, and promised to explain what anchor text was to you guys so here it is:

5 Key Reasons To Use Anchor Text:

  1. Anchor text gives detailed information about a link rather than just a url

  2. It helps search engines better interpret what your site is about.

  3. It reinforces your sites keywords and content when linking externally.

  4. It’s easier to read than long, messy URL’s.

  5. Because your anchor text makes links descriptive you receive more targeted traffic from them.

There isn’t a whole lot to know about anchor text, but it is a very important aspect of your SEO campaign, so USE IT!

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